CUSTOM FIT TIMELINES: EMEA UPDATE

Mizuno continues to warn of European custom timelines upto 90 days,

European delivery data from January to September 2021 highlights that the lengthened lead times for Mizuno custom fit equipment announced post-COVID lockdown had not changed significantly. Various issues have continued to impact lead times over the period – from shaft and grip shortages to shipping complications.

Mizuno is still advising golfers and fitters to be prepared for a 90 day wait on any new custom deliveries. From January – October 2021, Mizuno’s record for dispatching custom golf clubs from receiving orders was;

  • 23% within 30 days of ordering.
  • 74% within 60 days of ordering.
  • 92% within 90 days of ordering.
  • 99% within 120 days of ordering.

Most players can realistically expect to receive their equipment within 60 days of their retailer placing an order – but we still need to warn that it could take up to 90 days depending on the combination of head, shaft and grip.  We recognise that this isn’t ideal – but it does reflect the industry and probably the world as a whole at the moment. We’ve all had to learn to adjust our expectations over the last 18 months in all areas of life. People increasingly understand the challenges the industry is facing, and we’re very grateful for that. We ask that players contact their retailer/fitter for any updates on their order, and we will do our best to make sure they have the best information available to us.

Rob Jackson – Head of Golf EMEA.

Mizuno announced in September that the much-anticipated release of its Mizuno Pro irons had been held back until early 2022 – to allow shaft and grip stock to be allocated to existing orders.