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The Swing DNA Lab provides the perfect space for the most premium Mizuno fitting experience. Using shaft optimizer technology, golfers discover their unique Swing DNA.
The R&D room, known as The Nest, houses a high-tech robot that tests sports equipment like golf clubs, bats, and paddles under simulated real-world conditions to advance Mizuno’s sports engineering.
The Foundry offers a full-service Build Shop—modeled after the Mizuno Tour Workshop—where expert technicians precisely craft and fine-tune custom clubs to meet each golfer’s exact specifications with exceptional quality.
The lounge offers a stylish and comfortable space for golfers to relax, socialize, and unwind before or after their fitting experience.
Located in the Foyer, the putting green features advanced technology like SAM PuttLab and PuttView to deliver precise, personalized putter fittings by analyzing face angle, path, tempo, and impact. A curated selection of custom merchandise offers guests a stylish way to take home a piece of the experience.
The patio provides a scenic outdoor setting with comfortable seating, perfect for enjoying drinks, conversation, and talking golf.
Mizuno has unveiled The Foundry, a state-of-the-art research and performance center designed to revolutionize golf club fitting and customization. Situated at the core of Mizuno’s innovation efforts in Atlanta, The Foundry offers a Tour-level fitting experience, complete with in-depth swing analysis and personalized club recommendations for every type of golfer. Advanced technologies like SAM PuttLab and PuttView elevate putter fittings to new heights, giving players real-time feedback and detailed metrics to enhance their performance on the greens.
Beyond custom fitting, The Foundry houses a cutting-edge Research and Development Room featuring a robotic testing system that simulates real-world conditions to evaluate and refine equipment across multiple sports. The facility also boasts a full-service Build Shop—modeled after Mizuno’s Tour Workshop—where expert technicians handcraft and fine-tune clubs to exacting standards. With The Foundry, Mizuno redefines the custom fitting experience, merging precision, innovation, and craftsmanship to support golfers at every level.
Book A fitting
At our Swing DNA Lab
At our Swing DNA Lab
These packages include group rates, travel and lodging accommodation, golf outings and access to local events in Atlanta. For assistance please contact The Foundry at mizunofoundry@mizunousa.com.
The Foundry is located in John’s Creek, GA at The Standard Club (6230 Abbotts Bridge Rd, Johns Creek, GA 30097). We recommend arriving a few minutes early to check in and prepare for your scheduled fitting.
You can book your Premium 1-Hour or Enhanced 2-Hour fitting directly through our online calendar. Simply choose your desired fitting service, select a convenient date and time, and follow the prompts to complete your reservation. For the VIP Foundry Experience and various packages, please call (770) 453-7800 or email mizunofoundry@mizunousa.com.
A portion of the fitting fee will be credited with club purchase immediately following the fitting appointment.
Interested in a club build at our on-site Tour Build Shop?
Our Foundry Buildshop offers on-site, tour-level club building for a fully customized experience. If you’re interested in having clubs built during your visit, please call us at (770) 453-7800 or email mizunofoundry@mizunousa.com before booking so we can schedule the necessary build time and deliver the experience you expect.
We want your Foundry experience to be like none other and we have a dedicated team to make that happen. Feel free to contact us so we can exceed your expectations.
Cancellations made within 7 or more days prior to fitting will receive full fitting fee refund. Cancellations made inside of 7 days are subject to the fitting fee charge. Any exceptions to this policy are at Mizuno’s discretion.
Our award winning Bluetooth Shaft Optimizer and Swing DNA software will guide you to your best iron model and shaft combination.
Ask to use the new Bluetooth Mizuno Shaft Optimizer at your local Swing DNA Fitting Centre.
