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We have officially launched our brand-new DP World Tour Truck – a purpose-built, state-of-the-art mobile facility that marks a bold step forward in our commitment to supporting our tour staff and boosting our presence on the European professional golf circuit. Replacing the previous model after 15 years of service, the new vehicle has been completely reimagined to meet the evolving needs of today’s game – delivering more space, more functionality, and a more immersive brand experience.
The introduction of the new Tour Truck represents a pivotal step in our broader growth strategy, both in the immediate and long-term future. While its primary role is to deliver best-in-class support to tour staff, the vehicle will also serve as a powerful tool for engaging retail partners. Building on the recent expansion of our Mizuno Custom Fitting Network – bolstered by the addition of dedicated Golf Technical Representatives (GTRs) – the truck will take centre stage at an increased number of ‘Mizuno Takeover Days’, giving retailers the opportunity to offer their customers a true tour-level custom fitting service.
Though purpose-built for the DP World Tour, the truck’s use will extend well beyond. It will play a key role at R&A events, LET tournaments, and various feeder tours – underpinning our commitment to emerging talent through our “Young Lions” strategy. It will also have a presence at selected events across EMEA in other sporting disciplines, acting as a versatile brand ambassador for categories such as running and beyond – reinforcing that this is not just a golf investment, but a broader brand initiative.
Although the previous truck is being retired from the road, it will still play a part in our development. It will take on a new role as a permanent fixture at our EMEA Tour base at Bearwood Lakes Golf Club. Echoing the concept behind “The Foundry” in the US, the site will offer a premium Mizuno experience, becoming a hub for fitting, service, and brand interaction. It will also enable the tour team to service players while the lead truck is in transit, ensuring continuous support regardless of location.
Measuring 17.5 metres in length and expanding to nearly 5 metres in width when deployed, the truck offers a total of three dedicated zones, each tailored to a specific operational purpose. The heart of the operation lies in the 23-square-metre workshop – a significantly enlarged space designed to allow multiple club technicians to work simultaneously without obstruction. Every Mizuno staff player’s preferred shafts, grips and heads are now carried onboard, ensuring that equipment can be adjusted, rebuilt, or customised on-site with speed and precision. A new laser engraving machine brings wedge personalisation and bespoke putter sight-lines directly into the truck, providing services that were previously only possible off-site.
Alongside the workshop is the player service area, a welcoming and highly functional space where tour staff can collect their weekly allocation of hats, gloves, balls, towels and other essentials from dedicated pigeonholes. The area is equipped with two fridges, a microwave grill, coffee machine, large sofa and a high-top desk with multiple workstations – making it as comfortable as it is practical during the high demands of tournament weeks.
At the front of the vehicle, we’ve introduced an office and showroom designed with complete flexibility in mind. Outfitted with modular furniture and a slat wall system throughout, the space can be rapidly reconfigured to support operational meetings, product displays, or brand showcases. While its primary function is to serve the needs of Mizuno’s golf division, the area also provides potential for use during retail activations, offering a premium, on-brand environment wherever it’s parked.
Crowning the new truck is a roof terrace – a distinctive feature that offers guests a unique perspective on the week’s action. Overlooking practice ranges, event villages or activation zones, the terrace transforms the truck into a premium hospitality space, bringing partners and visitors closer to the game in a way that few other tour vehicles can offer.
Beyond its layout and design, the new truck is fitted with modern technological upgrades to support the daily demands of tour life. High-speed internet via Starlink ensures seamless connectivity, while a Sonos sound system allows different music to be played across three independent zones. Full air conditioning throughout ensures that the interior remains comfortable and efficient in all weather conditions.
This latest investment signals a new chapter for our DP World Tour operations. Designed to deliver an exceptional level of service to our staff players and the team of expert fitters and technicians, the new truck also provides a flexible and powerful platform for brand engagement at the biggest events in European golf. True to our heritage, the project reflects our deep-rooted focus on craftsmanship and innovation – values that continue to drive our growth. Custom fitting remains a core pillar of our business, and this latest development further cements the brand’s commitment to that ethos.
With its expanded capabilities and vastly upgraded on-site experience, our new Mizuno Tour Truck is set to become a standout presence wherever it goes.
The Mizuno workshop has serviced the clubs of Europe’s leading professionals since its introduction in 1986. The previous incarnation of Mizuno’s European Tour Workshop was unveiled at the Wentworth Club in time for the 2010 BMW PGA Championship.
The original Mizuno workshop heralded a new level of professionalism on the PGA European Tour. The project started in 1984 when Neil Coles and St. Georges Hill clubmaker, the late Barry Willett set up a temporary workshop at The Open in St. Andrews.
Previously competitors were restricted to the services offered by local professionals. Most would choose to visit Willett and his clubmaking team at St. Georges Hill pre-season to fine tune their equipment.
The success of the 1984 Open equipment facility persuaded Coles that a mobile facility to follow the players on the PGA European Tour would help to close the gap in standards between European and the US.
To turn his vision to reality Coles turned to Mizuno for backing – a Japanese manufacturer that was becoming increasingly popular amongst the tour’s professionals. Mizuno and the European Tour embraced the idea and launched the Tours first Official Workshop – a facility for every player on tour.
The Mizuno workshop now attends any event on the PGA European Tour it can reach. With tournaments out of driving distance in South Africa, Australia and Malaysia the workshop is limited to 25 events a year, with its first showing of the season at the Portuguese Open in April.
The workshop’s increased office space and enhanced wireless communications are designed to allow faster feedback information to Mizuno’s R&D facilities. Swing DNA data of Mizuno’s contracted players can be studied in comfort on either of the 40″ or 32″ LCD screens. Mizuno’s players can watch their tournament live in HD on the workshop’s satellite connection, watch films on Blu-ray or use the built in PS3 – while their clubs are being built.